Director, Product Marketing

On Site Full TimeSan Francisco, California, United StatesCardless

Role Overview

Cardless is hiring its first product marketing hire to define how they talk about themselves in the market and build the narrative their business team uses to land new customers. This role exists to close the gap between the market’s perception of Cardless and what they actually do.

What You Will Do

Define market positioning, translate it into language for two audiences, track competitors, and own the website and brand narrative. Build the sales toolkit, drive launches, and external content.

Why It Might Be a Fit

The strongest talent in the market is going to AI labs or starting companies. Cardless recruits from the band in between: operators who are not certain about their next move but know they want meaningful impact and the opportunity to do the best work of their careers.

Requirements

  • 5–8+ years in product marketing with real ownership of positioning and messaging at a B2B or B2B2C company
  • Fintech, payments, or card issuing experience is a strong plus
  • A track record of owning both a company website and the sales collateral built from the same narrative
  • Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers and a separate but consistent story for consumer-facing card marketing
  • A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function
  • Experience working directly and iteratively with sales/partnerships teams
  • Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing

Benefits

  • Meaningful Start-up equity
  • 100% health, vision & dental primary coverage
  • 75% health, vision & dental dependent coverage
  • Catered lunches
  • $250/month Commuter benefit
  • Parental leave
  • Team building events & happy hours
  • Flexible PTO with a minimum of 15 days off per year
  • Apple equipment
  • 401k plan

To apply for this job please visit jobs.ashbyhq.com.


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