Role Overview
The Director, Growth Marketing will own demand generation and drive awareness, pipeline growth, and revenue across Procurement and Payment Solutions. This role builds and runs integrated campaigns, account-based programs, and funnel optimization efforts to turn market interest into qualified pipeline and closed revenue.
What You Will Do
The Director, Growth Marketing will be accountable for the demand engine that fuels Casechek’s growth, measured by pipeline and revenue generated. This role will analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
Why It Might Be a Fit
The ideal candidate will have 8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing, with a proven ability to partner with Sales, Product, and Customer Success to generate and accelerate pipeline.
Requirements
- 8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing
- 2+ years hiring and managing teams, ideally including SDRs
- Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization
- Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI
- Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution
- Experience with Account-Based Marketing (ABM) tools, including but not limited to ZoomInfo, Clay AI, 6Sense, or MadisionLogic
- Experience in managing 1-3 direct reports, including SDRs, is strongly preferred
- Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
- Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint
- Bachelor’s degree in Marketing, Business Administration or relevant field. (MBA preferred)
Benefits
- Competitive Salary
- Annual Bonus
- Opportunity for Long-Term Incentives (LTI)
- 401(k) Match
- Work-from-Home Flexibility
- Flexible Time Off (Unlimited PTO)
- Parental Leave
- Comprehensive Medical and Dental Benefits
- Brand-New Pro-Level Laptop
- Annual Education Budget
To apply for this job please visit job-boards.greenhouse.io.
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