Faculty Marketing Manager, Career (Remote)

We are looking for a Faculty Marketing Manager, Career to contribute to the strategy and lead the execution of faculty demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage and its products.

Requirements

• Owns and executes faculty demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
• Support faculty thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
• Execute and optimize faculty marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes.
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams.
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Discretionary Incentive Bonus Program