Marketing Manager, Faculty Events – NA HED Faculty (Remote)

The Faculty Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement, and demand for Cengage and its products. This role focuses on executing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, partnering with Event Execution team on logistics, and on-site execution.

Requirements

• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies
• Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences aligned with organizational goals and brand standards
• Approve event themes, content, and program formats to ensure consistency and quality across conferences and events
• Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics
• Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution
• Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies