Product Marketing Manager

Role Overview

The Cengage School CTE Product Marketing Manager supports product strategy and market launch preparedness by translating market insights and customer needs into clear, consistent messaging and enablement assets.

What You Will Do

Support go-to-market (GTM) readiness and product launches by developing messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales teams.

Why It Might Be a Fit

Shape and influence product roadmap development, packaging, pricing, and product prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.

Requirements

• Solid understanding of product marketing and go-to-market product launches, including product positioning, customer segmentation, and GTM readiness in the CTE K12 Market.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging, with the ability to create concise, audience-appropriate product messaging and sales tools.
• Effective cross-functional collaboration with strong day-to-day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Confirmed ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
• Experience developing or supporting sales enablement assets such as one-pagers, and knowledge transfer documents, etc.
• Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.

Benefits

• Dental insurance
• Vision insurance
• 5% Annual: Individual Target $67,000.00 – $107,200.00 USD