Shopper Marketing Manager

Role Overview

We’re a company that genuinely cares about our people, our products, our consumers and the environment. We have a shared passion to work hard, innovate and push boundaries.

What You Will Do

Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans. Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.

Why It Might Be a Fit

You’ll have the chance to influence how we invest, shape shopper experiences across major UK retailers and work with some of our biggest brands to drive measurable business growth.

Requirements

• Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
• Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
• Experience developing and executing successful shopper and customer marketing plans.
• Proven ability to manage significant budgets and evaluate investment performance.
• Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
• Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
• Knowledge of Nielsen, Kantar and other relevant insight tools.
• Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
• Excellent communication, influencing and stakeholder management skills.
• Experience working collaboratively with cross-functional teams, agencies and external partners.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A commercially curious, shopper-focused mindset with the confidence to challenge, innovate and drive continuous improvement.
• Highly organised, proactive and accountable, with a positive and solution-focused approach.

Benefits

• 24 days annual leave
• Pension matched up to 9%
• Discretionary annual bonus
• Membership of a health cash plan

Tagged as: Excel, Project Management