Role Overview
Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics.
What You Will Do
The ideal candidate combines strategic thinking with hands-on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes.
Why It Might Be a Fit
This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field.
- 5- 7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing.
- Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.
- Experience with ad-buying and contract negotiations
- Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.
- Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.
- Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.
- Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.
- Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
- Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.
- Strong executive presence, business acumen, and ability to influence decision-making across the organization.
Benefits
- Medical insurance
- Prescription drug insurance
- Vision insurance
- Dental insurance
- 401(k) plan
- Paid parental leave
- Paid time off
- Paid holidays
To apply for this job please visit reworld.wd5.myworkdayjobs.com.
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