Director of Product Marketing

Role Overview

The Director of Product Marketing owns how ClassLink products are positioned, launched, and understood in the market. This role is responsible for translating product capabilities into clear value propositions and ensuring that customers, prospects, and internal teams understand why our solutions matter.

What You Will Do

You will define how we talk about our products, who we are trying to reach, and how we equip sales and marketing teams to tell a consistent and compelling story.

Why It Might Be a Fit

This role leads positioning, messaging, and go-to-market strategy across the product portfolio, with a particular focus on the solutions that will shape the next phase of the company’s growth.

Requirements

• Bachelor’s Degree Required
• Significant experience (8+ years) in product marketing, with at least 2+ yrs of experience in a leadership role, managing people.
• Proven track record of positioning and launching B2B SaaS or EdTech products that drove adoption, pipeline, and revenue.
• Demonstrated ability to write: positioning docs, messaging frameworks, sales tools, and launch narratives that are clear, differentiated, and ready to use.
• Strong understanding of B2B SaaS or EdTech go-to-market motions, including how product, marketing, sales, and customer teams work together.
• Experience owning competitive intelligence, buyer research, and sales enablement.
• Excellent communication skills: can simplify complex products, write with clarity, and present with confidence to internal and external audiences.
• Experience leading or mentoring a team, setting clear direction, and holding a high bar for quality.

Benefits

• Generous Paid Time Off: 4+ weeks of vacation and 13+ paid holidays
• Parental Leave: 12 weeks fully paid for all parents
• Retirement: 401(k) with 0.5:1 company match
• Comprehensive Health Coverage: Medical, dental, and vision plans
• Insurance: Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance
• Perks: Volunteer Time Off: Give back through ClassLink Cares paid volunteer days, Lifelong Learning: Tuition reimbursement for continued education, Growth & Development: Coaching and internal programs to support career and personal growth, Supportive Culture: A workplace that values curiosity, compassion, and continuous learning, Connection & Community: Annual company retreats and team events with bright, fun coworkers