Role Overview
The Ecommerce Digital Marketing Specialist II is responsible for supporting the planning, execution, measurement, and optimization of integrated digital marketing campaigns, with a primary focus on paid media creative operations and campaign analytics.
What You Will Do
The ideal candidate will maintain paid media campaign calendars, coordinate cross-functional media planning, support paid media creative briefing processes, and review and validate creative assets.
Why It Might Be a Fit
The role requires strong project management skills, analytical rigor, retail ecommerce experience, and digital marketing expertise, with the ability to collaborate cross-functionally across paid, owned, and brand channels.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent combination of education and experience
- 2-4+ years of experience in digital marketing, paid media, marketing operations, campaign management, or related disciplines
- Experience coordinating digital marketing campaigns across multiple channels
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Proven ability to coordinate multiple projects and deadlines in a fast-paced environment
- Experience working with marketing agencies, external partners, or cross-functional stakeholder groups
- Strong written and verbal communication skills
- Proficiency with Microsoft Office, particularly Excel and PowerPoint
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Flexible spending accounts
- Health savings account
- 401k plan with company match
- Employee discounts
- Time off program
- EAP + (free and confidential 24/7/365 counseling services)
- Wellness benefits
To apply for this job please visit columbiasportswearcompany.wd5.myworkdayjobs.com.

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