Segment Marketing Manager

Role Overview

The Segment Marketing Manager will collect win/loss and competitive insights, develop marketing programs, and collaborate with commercial leadership to develop the region market and growth forecast.

What You Will Do

The role involves collecting win/loss and competitive insights, developing marketing programs, collaborating with commercial leadership, and providing region input to business cases.

Why It Might Be a Fit

The ideal candidate will have experience in clinical and industry trend analysis, market share and competitive analysis, and customer problem statement definition.

Requirements

• Collecting win/loss & competitive insight on portfolios at regional level
• Collaborating with commercial leadership and global marketing to develop the region market and growth forecast
• Ensuring regional marketing plans & execution are aligned with global marketing plan
• Providing region input to business cases for products/upgrades
• Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio
• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas
• Validating global value proposition and messaging and adapting for regional use
• Prioritizing and mapping customer segments and works with modality on demand creation activities
• Developing and supporting product specific KOL’s and advisory boards
• Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities
• Adapting global marketing assets to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively
• Identifying and establishing reference and show sites
• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
• Coordinating product training for commercial teams
• Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation support
• Remote flexibility