Organic Growth & Discovery Lead (SEO/AEO)

Role Overview

The Organic Growth & Discovery Lead will own the on-site and off-site content that makes Dave findable in search and AI answer engines, and turn that visibility into new members at an efficient cost. This role sits within the User Acquisition team and focuses on how Dave gets found.

What You Will Do

The Organic Growth & Discovery Lead will own the onsite content portfolio that earns the ranking, the offsite authority that earns the citation, and the reporting that proves any of it worked. Content is the whole job – most of what wins here is a well-built portfolio with real topical authority behind it and the editorial judgment to know what is worth publishing.

Why It Might Be a Fit

The Organic Growth & Discovery Lead will work closely with teams across brand, content, product, martech, analytics, partnerships, and compliance. AEO is new; not everything will be fully defined – part of the role is helping shape what organic discovery should even mean for a consumer fintech, including how we measure a surface the industry hasn’t standardized yet based on your SEO expertise.

Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing
• at least 2 years of hands-on work on AEO, GEO, or AI search optimization
• demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency
• onsite content strategy depth – you’ve built topical authority from scratch, mapped content to real search and prompt intent, directed writers through briefs, and made hard calls about what to consolidate or kill
• offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR
• current, hands-on experience improving visibility in AI answer engines, and a defensible point of view on how to measure it
• technical and data fluency without needing to be the expert – you can read a site audit, understand how structure and performance affect discoverability, brief a product team credibly, and pull and interrogate your own data in GA4, Search Console, spreadsheets, or SQL

Benefits

• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout