Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will lead the Product Marketing function for Financial Services, serving as the primary bridge between Product, Operations, Legal, Compliance, and Marketing. The role requires a highly influential leader who can balance business objectives, customer experience, regulatory requirements, and brand integrity.

What You Will Do

The Senior Product Marketing Manager will own the marketing intake process for financial products, ensuring business priorities are translated into clear, customer-centric, and brand-consistent communications across owned channels. The role will also involve managing and developing a team of Product Marketing Managers, providing coaching, strategic direction, performance management, and career development.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in Product Marketing, CRM Marketing, Field Marketing, Growth Marketing, or related functions, with 3+ years of experience leading and developing high-performing marketing teams. The candidate will also have a strong understanding of CRM and owned communication channels, exceptional written and verbal communication skills, and the ability to influence senior stakeholders and build alignment across cross-functional teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 8+ years of experience in Product Marketing, CRM Marketing, Field Marketing, Growth Marketing, or related functions
• 3+ years of experience leading and developing high-performing marketing teams
• Experience working cross-functionally with Product, Operations, Marketing, Legal, Compliance, and Risk teams
• Strong understanding of CRM and owned communication channels, including Push Notifications, SMS, Email, In-App Messaging, WhatsApp, and lifecycle marketing
• Exceptional written and verbal communication skills, with the ability to translate complex business needs into simple, customer-friendly messaging
• Proven ability to influence senior stakeholders and build alignment across cross-functional teams without direct authority
• Strong leadership skills with demonstrated experience coaching managers and developing high-performing teams
• Strategic thinker with excellent problem-solving, prioritization, and project management capabilities
• Experience identifying and mitigating legal, compliance, regulatory, customer experience, and reputational risks in customer communications
• Strong understanding of brand strategy and ability to ensure consistency across all customer touchpoints
• Data-driven mindset with experience leveraging customer insights and campaign performance to improve future marketing initiatives
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities simultaneously
• Experience in Fintech, Financial Services, Banking, Payments, or Lending is strongly preferred

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship available
• Relocation assistance available