Lifecycle Marketing & Digital Experience Lead

We are seeking a Lifecycle Marketing & Digital Experience Lead to join our team on a permanent, full-time basis. The role involves designing, building and continually improving the customer lifecycle program across all our ERS divisional businesses.

Requirements

• Owning the ERS lifecycle marketing strategy across every divisional business
• Designing, building and optimising automated customer journeys
• Building sophisticated eDM capability
• Supporting the Elders Weather website and App as marketing-owned digital products
• Partnering with the online retail team to improve the e-commerce customer experience
• Owning the customer data and segmentation framework for marketing
• Leading the marketing AI roadmap
• Coaching and lifting AI literacy across the wider marketing team
• Ensuring marketing practices align with relevant laws and regulations

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance