Demand Generation Manager

Role Overview

This crucial Marketing role owns the machine that turns awareness into revenue: the campaigns that generate qualified leads and move them into pipeline. It is a hands-on, quantitative role.

What You Will Do

Build and manage integrated, omnichannel demand generation campaigns, design and run lifecycle and nurture programs, and partner with Sales on lead qualification, handoff criteria, and pipeline attribution.

Why It Might Be a Fit

The role requires a quantitative rigor, a builder’s instinct, and a collaborative spirit, and is an opportunity to own the engine that connects the work to the districts and schools who need it.

Requirements

• 3+ years in demand generation, marketing operations, or growth marketing, with a track record of hitting lead and pipeline targets.
• Hands-on experience building and deploying campaigns in HubSpot, and reporting out of Salesforce.
• Fluency with funnel metrics, and the judgment to tell a lead-quality problem apart from a volume problem or a conversion problem.
• Experience managing or mentoring operational direct reports.
• Practical experience using AI tools like Claude for campaign work: drafting, segmentation, and reporting synthesis.

Benefits

• Competitive salary ($85,000-100,000)
• Remote work arrangement
• Periodic travel for team gatherings