Segment Marketing Manager Sr

The Segment Marketing Manager Sr is responsible for developing and executing the marketing strategy that supports assigned business(es) and ensures that every banker goes to market with a consistent, credible, and compelling Flagstar story.

Requirements

• Define and own the marketing strategy for the assigned business(es), translating business line priorities into a coordinated set of programs, content, and market activations.
• Develop go-to-market approaches that leverage Flagstar’s brand assets, thought leadership, and market positioning to build credibility in priority markets and verticals.
• Develop industry-best pitchbooks, sales materials, and client-facing content that reflect the sophistication, credibility, and visual quality the business’s audience demands.
• Build and maintain a library of pitchbooks, one-pagers, market commentary, and presentation materials that bankers can deploy consistently and confidently across client conversations.
• Partner with Creative and Content teams to produce materials that meet the bar, determining what is built internally and what requires specialized external production support.

Benefits

• Medical, dental, vision, life, and disability insurance
• Comprehensive leave program