Vice President of Marketing UK

Flipdish is revolutionising the restaurant industry with innovative technology and unparalleled support for restaurant owners. Our mission is to help restaurants flippin’ thrive with satisfyingly simple tech.

Role Overview:

The VP of Marketing will lead the strategic marketing initiatives to drive growth and enhance the company’s market presence. This role requires a dynamic leader who can integrate seamlessly into our team, with a strong focus on data-driven strategies and building relationships within the organisation. The ideal candidate will have extensive experience in the tech industry, particularly in SaaS, and possess a deep understanding of the restaurant and food delivery industry. This role will report directly to the founder and CCO of the company and is primarily focused on the UK and Irish markets.

Key Responsibilities

• Lead and manage the existing marketing team while assessing the optimal organisational structure to maintain a lean and efficient team.
• Collaborate closely with key c-suite team members to build strong relationships and align marketing efforts with overall business objectives.
• Ensure the team operates effectively, considering strategic hires when necessary.
• Develop and implement a comprehensive data-driven lead generation strategy, with a focus on increasing lead quantity and quality without increasing expenditure.
• Create a robust email nurturing program to engage leads and drive conversions.
• Build on our existing brand strategy to enhance Flipdish’s market presence and reputation, providing support to our sales and customer success teams via brand awareness. Leverage offline channels like small and large-scale Flipdish events.
• Lead efforts to communicate innovation to customers and revitalise PR strategies to boost customer acquisition.
• Expand marketing efforts beyond paid ads to include digital and social media advertising, community building, field marketing, online content creation, and product marketing.
• Collaborate with the Flipdish product & engineering team to consistently communicate the value propositions of Flipdish’s solutions to our team, the market, and our existing customer base. Develop a strong product marketing channel.
• Review our current marketing software stack, improve its operational capacity, and deepen integration with our operations team and CRM.
• Make informed decisions on capital allocation and hiring.
• Manage PR efforts and collaborate with our Head of Partnerships on partnership marketing.
• Take ownership of lead generation strategies and drive sophistication in data-driven approaches.

Success Factors

• Proven track record in developing and executing B2B marketing strategies—from defining strategy through to execution, measuring results, iterating, and meeting ambitious revenue targets with significant growth.
• Experience in successful execution of full lifecycle marketing (demand generation, performance marketing, product marketing, customer marketing, content/PR/brand) with a strong focus on inbound and outbound marketing, customer acquisition, and expansion (upsell, cross-sell) preferably in an SMB SaaS setting.
• Must have experience in SaaS Marketing. Experience with SMB restaurants is preferred. Candidates from an SMB SaaS background targeting businesses are also considered.
• Commercially astute and results-driven: You think ahead with a clear strategy/tactics/operations framework in place.
• Ability to execute and roll up sleeves while managing budgets and maximizing ROI—high-efficiency focus.
• Track record of driving growth across multiple countries. Excellent team leadership skills—you lead by example and are a strong strategic thinker, ideally experienced in cross-functional team setup.
• Strong sense of brand ownership, with experience in taking an existing brand and expanding its reach across several market segments, leveraging creative ideas and initiatives.
• Creative: from concept to output; incredibly customer-centric.
• Based in Dublin or London with an understanding of UK & Irish culture.

Key Attributes

• Analytical and hands-on approach, with the ability to dive deep into details.
• Experience in a digital company scaling environment.
• Strong commercial acumen and a results-driven mindset.
• Proven ability to work effectively in a fast-paced, scale-up organisation.

See the culture deck here.

What We Offer:

• A hybrid working model with a mix of office and home-based work. The more time in the office and with the team the better.
• 25 days of holiday per year and numerous company gatherings.
• Healthcare coverage for employees based in the UK, Ireland, and the US.
• Opportunities for career growth in a rapidly scaling startup.
• The chance to shape Flipdish’s commercial strategy for the years to come.

Some of our incentives include:

• 🏡 Hub model – we encourage a healthy blend of hub and home working
• 🌴25 days holidays per year and plenty of company get togethers!
• ❤️‍🩹 Healthcare coverage for UK, Ireland, and US based employees
• 🎭 Team meet-ups and social events

🦄 About Flipdish

We’re Flipdish, an Irish unicorn (valued at over $1bn), serving independent restaurants in a world transformed by tech. No matter how fast Flipdish has grown, we’ve evolved around our customers and their needs. We’re not just an end-to-end ecosystem of technology, but a team committed to supporting people in the food industry.

We go to great lengths to understand our customers (check out our C-suite on work experience). We’re food industry natives. We’ve worked in busy kitchens and run busy restaurant franchises. We don’t just help our customers deal with real life problems, we give them a way of competing with the big chains, growing on their own terms, and falling back in love with what they do.

🫀 Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy – not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈 Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.

Tagged as: Marketing