Chief Revenue Officer

About Sibel Health

With headquarters based in Chicago, IL and an international office in Seoul, South Korea, Sibel Health is an award-winning digital health startup with a mission to deliver Better Health Data for All®. Founded out of a Northwestern University Biotechnology lab, with a specific focus on pregnant persons and babies, where wireless monitoring has the potential to do the most good worldwide.

The Opportunity

We are looking for a sales-first Chief Revenue Officer (CRO) to sit shoulder-to-shoulder with our founder CEO, as a member of the executive team, and crack the go-to-market for the ANNE® platform in U.S. health systems. This is a 0-to-1 role, not a scale-a-mature-org role. Your first job is to sell – personally, in the field – until we have a proven, repeatable motion. This is a player-coach role in the truest sense.

What You Will Be Working On

Sell – Personally Carry the Bag (the Player)

• Own a personal number. In your first 12 months you are the primary closer: you will source, advance, and sign early enterprise deals with health systems yourself, in partnership with the CEO.
• Generate pipeline through direct, high-volume outbound and relationship selling – calling on CMOs, CNOs, CFOs, VBC and innovation leaders.
• Run the full cycle hands-on: discovery, clinical and economic business case, POC / pilot design and execution, procurement, VAC/committee navigation, contracting, and close.
• Design and personally run pilots and proofs-of-concept that convert into paid, expandable contracts.
• Hit and report weekly and monthly activity and pipeline targets (meetings, qualified opportunities, POCs live, deals closed).

Find the Repeatable Motion – 0 to 1 With the CEO

• Work side-by-side with the founder CEO to define, test, and validate the ideal customer profile, the winning use case sequence, pricing, and the repeatable playbook.
• Codify what works into a documented revenue motion: qualification criteria, the economic/clinical value narrative, the POC-to-contract path, and the objection handling.
• Instrument the pipeline with honest, bottom-up forecasting and clear stage definitions, and own the revenue operations backbone (CRM architecture, comp plan design, deal desk).

Build and Lead the Revenue Organization (the Coach)

• Hire behind proven success – bring on enterprise AEs, clinical specialists, and marketing leadership only as the motion is validated.
• Own total revenue outcomes end to end, including the eventual build-out of customer success and renewals/expansion functions.
• Coach in the field: run deals alongside your reps, join their calls, and transfer the playbook you personally built.
• Set the standard for activity, CRM discipline, pipeline hygiene, and accountability across the revenue organization.

Marketing, Evidence & Channel (Owned as a Core Revenue Function)

• Direct and ultimately build out the marketing function as a full peer to sales – positioning, the CMO/CNO/CFO value proposition, ROI and business-case tools, and clinical evidence summaries.
• Build a focused Key Opinion Leader and reference-account program at target institutions.
• Manage and grow strategic distribution channels as accelerants to direct selling.
• Partner with Clinical Affairs and R&D to publish the outcomes data that de-risks the enterprise sale.

Executive & Board Partnership

• Serve as a member of the executive team and the primary commercial partner to the CEO and board.
• Own competitive intelligence and market sizing to sharpen targeting and pricing.
• Report directly to the CEO and represent total revenue strategy – sales, marketing, and future customer success/renewals – in board and investor settings.

About You

• You have personally taken a clinical, medical device, or health-tech product from early, founder-led deals to $5M–$10M+ in annual sales selling to U.S. health systems.
• You are a hunter first. You are energized by carrying a number, generating your own pipeline, and closing.
• You have thrived in a pre-product-market-fit, 0-to-1 environment.
• You are a genuine player-coach and eventual revenue executive with prior board-level exposure.
• You navigate 6–18 month enterprise procurement cycles, VAC/committee dynamics, and GPO/IDN contracting, and you understand hospital economics and CMS value-based programs.
• You run on activity and metrics: high call/meeting volume, disciplined CRM use, honest forecasting, and a bias toward doing over deliberating.
• You have prior experience operating at the executive level – ideally with a CRO, VP Sales, or similar title – with direct exposure to board reporting and company-wide revenue strategy.
• Experience with EHR-integrated workflow solutions and clinical evidence-based selling is a strong advantage; Epic familiarity a plus.
• 12+ years in healthcare technology, medical device, or clinical software commercial roles, including prior executive-level or head-of-revenue experience; Bachelor’s degree required, MBA a plus.
• Excellent executive presence and board-ready communication.
• Willingness to travel up to 50% of the time.

You May Thrive in This Role If

• You want to be the one who cracks it – you are excited to go 0 to 1 and personally prove a sales motion.
• You love selling and want to keep your hands on deals even as you build and lead a team.
• You want a true partnership with a founder CEO.
• You measure yourself by pipeline generated, deals closed, and the health of the revenue organization you build.
• You are mission-connected and see better patient outcomes and commercial success as the same goal.

Benefits

• Medical, dental, vision, life, and disability insurance.
• “Take as much time as you need” policy.
• Simple IRA plan with employer matching.
• Company sponsored events and lunches.
• Yearly stipend for professional development.
• Opportunity to be part of a dedicated and driven team that is here to disrupt and revolutionize wireless monitoring.

Sibel Health Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.