Role Overview
The Marketing Operations Manager owns lead and contact strategy and the day-to-day operations that turn marketing activity into clean, measurable pipeline. This role ensures leads are captured, scored, and measured accurately from first touch through to sales-accepted pipeline.
What You Will Do
The Marketing Operations Manager will lead and contact strategy, manage lead scoring optimization, campaign operations, and event roster reconciliation. They will also own full-funnel management, lead lifecycle operations, and nurture program execution to ensure leads progress cleanly from marketing to sales.
Why It Might Be a Fit
This role requires strong analytical skills, experience with funnel and lifecycle operations, and the ability to manage multiple projects and priorities in a fast-paced environment. The ideal candidate will have hands-on Salesforce administration and CRM operations experience, as well as experience building process documentation and delivering field enablement and training.
Requirements
- Bachelor’s degree in Marketing, Operations, or a directly related field
- 5+ years of marketing operations, revenue operations, or related experience
- Hands-on Salesforce administration and CRM operations experience
- Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems
- Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting
- Experience building process documentation (SOPs) and delivering field enablement and training
- Strong written and verbal communication and cross-functional collaboration skills
Benefits
- Medical, dental, and vision insurance
- HSA
- Employee stock purchasing program
- 401(k)
- Paid time off
- Holiday pay
To apply for this job please visit franklincovey.hrmdirect.com.

Follow us on social media