Senior Marketing Manager, Content Excellence Engagement

Role Overview

The Senior Marketing Manager, Content Excellence Engagement will report to the Content Excellence Lead and support the content creation engine of the future, executing content strategy at the enterprise level, impacting all Genentech brands and marketers.

What You Will Do

Establish, evaluate, and iterate content creation workflows, provide hands-on support and coaching to marketers, collaborate with cross-functional teams, and stay current with industry trends and emerging technologies.

Why It Might Be a Fit

This role requires a deep understanding of pharma-specific content creation processes, strong digital content and execution management experience, and the ability to use data to drive decision-making and continuous improvement.

Requirements

• Bachelor’s degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Deep understanding of pharma-specific content creation processes across digital (email, social, web, display, OLV) and print channels
• Strong digital content and execution management experience, including managing Agencies of Record
• Extensive experience in content creation workflows across digital channels required
• Experience facilitating cross-functional engagement, relationship building and collaboration
• Strong analytical skills, with the ability to use data to drive decision-making and continuous improvement
• Familiarity with regulatory requirements for digital content in the pharmaceutical industry
• Strong organizational, communication skills with proven attention to detail
• Proven track record of executing large-scale, highly strategic initiatives
• Strong understanding of digital marketing trends, technologies, and best practices
• Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, etc.
• Understanding of partners, their roles and leveraging their expertise to partner effectively
• The ability to articulate the business need or strategy behind campaigns or pieces of content to engage and mobilize key internal stakeholders effectively
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development all the way through execution
• Experience leading/managing Agency partners including developing agency briefs
• The ability to navigate the PRC process; take various types of content through PRC effectively and compliantly from start to finish; effectively utilizing historical information to inform the process
• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics
• Effectively managed AOR SOWs + POs, participated in MMx analysis and investment decision-making processes
• Campaign & Tactical Planning and ICT development
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
• Develop and lead content for internal & external events of various sizes
• Pulled through content effectively with field colleagues
• Experience effectively orchestrating pieces of content through digital channels

Benefits

• Dental insurance
• Vision insurance
• Discretionary annual bonus
• Other benefits (link provided)