Director, Product Marketing – WEM

Role Overview

The Director, Product Marketing – WEM will shape Genesys’ point of view on the future of Workforce Engagement Management (WEM) and translate advances in AI, automation, and virtual agents into a credible category vision. This role will define Genesys’ point of view on how AI, automation, agentic systems, and AI agents are changing workforce planning, quality, coaching, performance, and the relationship between human and virtual agents.

What You Will Do

The Director, Product Marketing – WEM will own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio. This role will also drive alignment with Product and Pricing on WEM packaging and go-to-market strategy, creating offers that customers can understand and sellers can confidently position, differentiate, and expand.

Why It Might Be a Fit

The Director, Product Marketing – WEM will have significant visibility across Genesys and the opportunity to influence enterprise go-to-market strategy, product direction, and the evolution of a critical technology category. This role will help customers understand not only what Genesys Cloud delivers today, but how workforce technology can evolve as AI transforms the contact center.

Requirements

• 10+ years of B2B technology marketing experience
• Significant product marketing leadership experience in enterprise software
• Demonstrated success building and leading high-performing teams
• Significant experience in Workforce Engagement Management, Workforce Management, or contact center technology
• Strong knowledge of WEM buyers, workflows, economics, use cases, and competitive dynamics
• Deep expertise across core WEM disciplines, including workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement
• Strong fluency in generative AI, agentic AI, automation, virtual agents, AI-assisted quality and coaching, and the implications of increasingly blended human and AI workforces
• Proven track record of owning positioning, messaging, product launches, and go-to-market strategy for complex enterprise technology portfolios
• Strong commercial orientation with demonstrated experience connecting product marketing strategy to pipeline, adoption, seller effectiveness, competitive wins, customer expansion, or market perception
• Demonstrated ability to lead through ambiguity and exercise sound judgment as technologies, customer expectations, competitive dynamics, and product roadmaps evolve
• Extensive experience influencing senior leaders and driving cross-functional alignment across Product, Engineering, Sales, Marketing, Pricing, and related functions
• Exceptional executive communication and storytelling skills, with the ability to translate detailed WEM capabilities and emerging AI concepts into clear business value for technical, commercial, and C-suite audiences
• Strong people leadership capabilities with a track record of developing talent, building trust, raising team performance, and creating accountability across complex organizations

Benefits

• Medical, Dental, and Vision Insurance
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments