Senior Director, Marketing Technology & Engineering (MarTech)

Role Overview

The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for the organization’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. This role leads the technical team responsible for platforms including the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, and enterprise search.

What You Will Do

Define, in partnership with marketing, and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives. Monitor emerging technologies and industry trends, partnering closely with Marketing to evaluate, champion, and drive the adoption of innovative solutions while continuously optimizing and modernizing the marketing technology ecosystem.

Why It Might Be a Fit

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives and strategies into scalable, secure, and reliable technology solutions while establishing the roadmap for future marketing capabilities.

Requirements

• Bachelor’s degree in computer science, Computer Engineering, Information Technology, or related field, or equivalent experience.
• Significant experience in marketing technology, digital technology, or enterprise applications.
• Significant experience partnering with marketing divisions to translate marketing strategic needs into marketing technology capabilities and software stack.
• Demonstrated experience leading teams and complex cross-functional initiatives that support marketing divisions.
• Extensive CMS experience: Drupal strongly preferred; strong experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Strong experience with Google Analytics, marketing data, AWS Data warehousing, CDP/Customer 360, and digital measurement.
• Experience with CRM, data, analytics, and marketing platform integrations.
• Experience with enterprise search technologies such as Coveo preferred.
• Banking, financial services, or other regulated-industry experience preferred.

Benefits

• Health insurance
• Life insurance
• Voluntary Lifestyle insurance
• Other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being