Marketing Manager, Retail & Events

Role Overview

The Marketing Manager, Retail & Events leads retail, dealer, and trade marketing execution across Grundéns’ markets, bringing the brand to life through in-store activation, consumer events, and regional activation programs that drive brand awareness, retail excellence, and sell-through.

What You Will Do

Manage retail, dealer, and trade marketing execution, own events calendar, plan and execute consumer-facing events, coordinate logistics, manage event budgets and vendor contracts, track post-event recaps and ROI reporting.

Why It Might Be a Fit

Strong project management, vendor coordination, and attention to logistical detail, ability to represent the brand professionally in public event settings, passion for the outdoor, fishing, or on-water lifestyle.

Requirements

• 3–5+ years of experience in similar role with dealer relations and events
• College degree in marketing, business, or similar fields
• Experience working with retailers, dealers, or premium consumer brands
• Proven experience coordinating events, marketing activations, and vendor/contract management
• Strong project management and organizational skills
• Comfortable with logistics and operational details
• Clear written and verbal communication skills
• Proficiency with spreadsheets/budget tracking
• Ability to travel consistently up to 50%
• Passion for the outdoor, fishing, or on-water lifestyle

Benefits

• Insurance: medical, dental, vision, life insurance, short term disability, and Life Flight coverage
• Retirement: 401(k)-retirement plan with a 5% match at 6% contribution
• Bonus Program: profit-based bonus program
• Paid Time Off (PTO)
• Paid Holidays: 9 set paid holidays plus 1 floating holiday

Tagged as: Contract Management, Excel, Project Management