Customer Marketing Manager

Role Overview

As a Customer Marketing Manager, you will lead and deliver insight-led customer activation plans within a specific retailer across all the Haleon brands and categories. You will influence and utilise the Haleon Shopper Marketing Strategy to drive innovative and differentiated plans that align to the retailer strategies to drive maximum engagement and disruption with their shoppers.

What You Will Do

You will use shopper insight to develop and implement high-impact, differentiated, multi-channel shopper plans aligned to category, brand, and retailer strategies. You will be the lead customer-facing contact for the brand, working closely with the MFT (shopper manager/sales manager/brand manager) to translate brand and shopper objectives into clear retailer-specific activation plans.

Why It Might Be a Fit

You will work to influence the internal shopper marketing strategy to ensure your retailers’ strategy is integral in its creation. You will also work closely with creative, strategic, and retailer media agencies to develop bespoke campaigns with clear objectives to enable post-campaign evaluations to inform future activation spend.

Requirements

• Experience working with 3rd party retail agencies to deliver projects.
• Experience in collaborating on retailer lead and partnership campaigns
• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally
• Sound Data analysis and commercial understanding

Benefits

• EUR 61,536.00 – EUR 84,612.00
• Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.