Pakistan OTC Brand Manager

Role Overview

We’re seeking a passionate Brand Manager for our OTC category and select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

What You Will Do

Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand-centric cross-functional team. Manage brand equity through successful deployment and localization of global toolkits. Drive superior execution of programs and plans to bring brand strategies to life, including media, creative development, and digital programs.

Why It Might Be a Fit

Proven track record in brand management and delivering strong commercial results. Strong understanding of the Pakistan market, shopper behavior, and consumer landscape highly preferred.

Requirements

• Bachelor’s degree in business, marketing, or related field preferred.
• 3–5 years of relevant experience in brand marketing.
• Experience in FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.
• Proven track record in brand management and delivering strong commercial results.
• Strong understanding of the Pakistan market, shopper behavior, and consumer landscape highly preferred.

Benefits

• Hybrid Working model, known as Home office
• Equal Opportunities
• Adjustment or Accommodations Request