Türkiye Shopper & Customer Marketing Lead

We’re looking for a Shopper & Customer Marketing Lead for our Türkiye office. This role will lead customer and shopper strategies across mass market and pharmacy channels, and own In-Store Excellence. The ideal candidate will have a bachelor’s degree, 10+ years of experience in customer/shopper marketing, and strong analytical and communication skills.

Requirements

• Lead all categories and brands across mass market and pharmacy channels.
• Develop and execute brand-specific promotional strategies tailored by channel/customer.
• Build and manage Must Stock Lists for each channel/customer.
• Provide strategic direction to the Merchandising Team.
• Ensure perfect execution of visibility, shelving, planograms, and activation standards.
• Drive continuous improvement in in-store performance through data, audits, and execution analytics.
• Ensure POSM deployment, visibility materials, and in-store assets are executed with excellence and deliver ROI.
• Develop customer selling stories and in-store/pharmacy execution priorities aligned with Brand Growth Strategies, Media plans, and Shopper Strategies.
• Plan and execute large-scale pharmacy and HCP-related activations in collaboration with Medical, Sales, and Marketing teams.
• Collaborate with commercial teams through the IBP process to support accurate brand and customer forecasts.
• Manage the shopper marketing budget, including monthly forecasting and phasing.
• Track ROI of pharmacy activations, demos, and HCP-related initiatives.
• Drive successful product launches and innovation targets across mass market and pharmacy channels.
• Ensure brands outperform category growth and deliver P&L objectives.

Benefits

• Flexible work hours
• Opportunities for growth and development
• Diverse and inclusive culture
• Competitive salary and benefits
• Annual bonuses