Product Brand Marketing Manager (Hand Tools)

Role Overview

Leads customer-facing brand strategy for one or more Harbor Freight private brands, integrating customer insights, product strategy, brand positioning, and marketing activation.

What You Will Do

Drives cross-functional alignment across Merchandising, Product Experts, Quality Assurance, Creative, Customer Insights, Stores, and Marketing Channels to establish brand priorities, develop go-to-market strategies, and deliver brand initiatives.

Why It Might Be a Fit

Accountable for brand performance and outcomes, this role influences and coordinates work across functions while execution remains owned by the respective subject matter teams.

Requirements

• customer-facing brand strategy
• customer insights
• product strategy
• brand positioning
• marketing activation
• cross-functional alignment
• brand priorities
• go-to-market strategies
• brand initiatives