Digital Marketing Manager (Email/Affiliate)

Role Overview

High Tide Inc. is seeking a Digital Marketing Manager (Email/Affiliate) to lead the direction, integration, and performance of digital marketing across channels. This role is responsible for setting digital strategy, defining performance expectations, and ensuring campaigns are executed effectively across email, web, paid, affiliate, and social.

What You Will Do

The Digital Marketing Manager will own the strategic direction of email marketing, define campaign approach, and monitor performance across revenue contribution, engagement, and conversion. They will also drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Why It Might Be a Fit

The ideal candidate will have 6-10+ years of experience in digital marketing, performance marketing, or e-commerce, with strong experience across multiple digital channels (email, web, paid media, affiliate). They will have a proven ability to develop strategy, set performance targets, and drive measurable outcomes.

Requirements

• 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce
• Strong experience across multiple digital channels (email, web, paid media, affiliate)
• In-depth email experience and affiliate management experience are requirements to succeed in this role
• Proven ability to develop strategy, set performance targets, and drive measurable outcomes
• Strong analytical skills and ability to translate data into actionable insights
• Experience managing or guiding cross-functional teams
• Experience working with agencies and external partners
• Strong communication and presentation skills

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment