Senior Product Marketing Manager – New Products

Role Overview

This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception, and we are now standing up a product marketing discipline that carries that innovation to market.

What You Will Do

Own positioning and message hierarchy for the Hippo product, define and refine target personas, lead competitive intelligence, build and maintain sales enablement content, and own launch readiness.

Why It Might Be a Fit

You will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market.

Requirements

• 8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category
• A builder’s mindset-you’ve owned positioning and launch readiness end to end, not just executed someone else’s playbook
• Experience getting excellent work out of people who don’t report to you–agency, contract, or flexible-resource teams you scoped, directed, and held to a standard
• Appetite for building the system, not just the deliverable–you have created process and frameworks where none existed and that energizes rather than drains you
• Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
• A track record of building sales enablement content that actually moves conversion metrics
• A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
• Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis–you know how to use the best tools available to do more with less

Benefits

• Healthy Hippos Benefits – Multiple medical plans to choose from and 100% employer-covered dental & vision plans for our team members and their families
• Equity – This position is eligible for equity compensation
• Training and Career Growth – Training and internal career growth opportunities
• Flexible Time Off – You know when and how you should recharge
• Little Hippos Program – We offer 12 weeks of parental leave for primary and secondary caregivers
• Hippo Habitat – Snacks and drinks available and catered lunches for onsite employees