Head of Brand Marketing

Role Overview

The Head of Brand Marketing will be responsible for planning, executing, and scaling Uttar Pradesh-specific brand, digital, and social media initiatives for DB Digital. The role is pivotal in building digital brand salience, audience growth, and deep reader engagement in UP.

What You Will Do

Key responsibilities include conceptualizing and executing UP-focused brand campaigns, leading ATL and BTL brand initiatives, driving digital and social media fan acquisition, and leveraging data and analytics to optimize reach and engagement.

Why It Might Be a Fit

The ideal candidate will have strong brand strategy and campaign management skills, with experience in digital and social media marketing, and the ability to work cross-functionally with editorial, product, marketing, sales, and agency partners.

Requirements

• Brand strategy and campaign management skills
• Experience in digital and social media marketing
• Ability to work cross-functionally with editorial, product, marketing, sales, and agency partners