Global Segment Marketing Lead

Role Overview

The Global Segment Marketing Lead will connect market and industry dynamics with our portfolio and capabilities, working closely with industry leaders and Product Management to understand customer applications, evolving needs, buying priorities, and where our solutions can create differentiated value.

What You Will Do

You will lead the development of segment- and application-specific value propositions and marketing strategies, translating market insights into clear value-selling points, differentiated positioning, and compelling marketing assets.

Why It Might Be a Fit

The role requires a strong customer- and market-oriented mindset and the ability to move from understanding markets and customer needs to defining where and how we compete, differentiate, and deliver value.

Requirements

• Degree in Marketing, Business, Engineering, Economics, or a related discipline.
• Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy, ideally within an industrial, energy, infrastructure, or technology environment.
• Strong market and commercial orientation, with the ability to understand complex industries, customer applications, value chains, and business models.
• Demonstrated ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies.
• Strong analytical and strategic thinking, combined with the ability to turn strategy into actionable priorities.
• Excellent communication skills, with the ability to engage effectively with both technical and commercial stakeholders.

Benefits

• Incentive Plan
• Lunch tickets
• Health Insurance
• Pension Fund
• Welfare
• Flexible working hours
• Hybrid work model
• Well-being platform
• Family Care Benefits
• Parking and Partnerships (gyms, sports centers, stores)