Data Analyst

On Site Full TimeStockholm, SwedenH&M

Role Overview

As a Data Analyst at ARKET, you will play a key role in understanding customer behaviour and digital performance across arket.com. You will work across analytics, experimentation and digital performance, partnering closely with stakeholders throughout the business.

What You Will Do

Analyse customer, commercial and digital performance data to identify trends, opportunities and areas for improvement. Drive insights that support business decisions across Digital CX and Sales, Merchandising and Marketing. Own the experimentation road map and drive A/B testing and experimentation initiatives to optimise customer journeys and conversion.

Why It Might Be a Fit

We are looking for someone who combines strong analytical skills with commercial curiosity and enjoys working in a collaborative, fast-paced environment.

Requirements

  • Experience working with web analytics, digital performance analysis or e-commerce analytics.
  • Hands-on experience with Google Analytics 4 (GA4), visual analytics tools and data visualisation tools such as Looker Studio, Power BI or similar.
  • Experience working with SQL and large datasets, preferably including BigQuery.
  • Experience analysing customer behaviour and translating insights into business recommendations.
  • Experience supporting experimentation, A/B testing or conversion optimisation initiatives.
  • Strong communication skills with the ability to present complex findings to both technical and non-technical stakeholders.
  • Professional proficiency in English.

Benefits

  • Staff discount usable on all our H&M Group brands in stores and online
  • H&M Incentive Program – HIP
  • 30 days holiday
  • Collective agreement which includes pension and life insurance
  • Wellness benefit 4000kr/year
  • Benify Benefits Portal

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