Associate Brand Manager (Cooked Perfect)

Hybrid Full TimeMassachusetts, United StatesHome Market Foods

Associate Brand Manager for Cooked Perfect role involves growing the brand by bringing innovative marketing campaigns to life, launching new products, and shaping consumer engagement across retail and digital channels.

Requirements

  • Support development and execution of annual marketing plans for Cooked Perfect
  • Drive brand growth across core platforms, innovation, and seasonal
  • Ensure all activities align with brand positioning, strategic priorities, and growth objectives
  • Support expansion into new usage occasions, channels, and consumer segments
  • Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization
  • Manage and optimize retail media and click-to-cart activations
  • Analyze syndicated consumption data to identify category, brand, competitive, and customer trends
  • Translate data into actionable recommendations for growth opportunities and business risks
  • Lead execution of integrated marketing campaigns and customer marketing initiatives
  • Manage timelines, deliverables, and agency relationships
  • Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams
  • Support planning and execution of customer presentations, sell-in materials, and retailer activations
  • Support execution of GTM plans for innovation launches, seasonal programs, and promotional windows
  • Partner with R&D and Commercialization teams to bring concepts to market successfully
  • Apply consumer, shopper, and retailer insights to refine messaging and positioning
  • Monitor category, competitive, and macro-consumer trends to identify growth opportunities
  • Support consumer research initiatives and concept testing efforts
  • Analyze performance trends and contribute to long-term brand strategy development
  • Identify growth opportunities across retail, club, eCommerce, and foodservice channels
  • Support annual planning processes including AOP, OGSM alignment, and business reviews
  • Build strong cross-functional relationships across Marketing, Sales, Operations, Finance, and Commercialization
  • Influence without authority to drive alignment and execution

Benefits

  • Medical, Dental, Vision coverage
  • Pet Insurance
  • Wellness Plan and Free Gym Access
  • Employee Tuition Reimbursement
  • College Scholarship for dependents
  • Bonus Program Available to Our Salary and Hourly Employees
  • 401k Company Match
  • Paid Time Off
  • Company-Sponsored Life Insurance Coverage
  • Relocation Assistance
  • Employee Bonus Referral Program
  • Community Impact Opportunities
  • Employee Appreciation BBQs, Happy Hours, Birthdays, & More!

To apply for this job please visit job-boards.greenhouse.io.


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