Sales Operations Manager

About Us

Honey Mama’s is the Portland, Oregon-based maker of delicious, refrigerated truffle bars!

Founded by Christy Goldsby at the Portland Farmers Market in 2013, Honey Mama’s is now available in over 7,000 stores across the country. We have grown to become one of the fastest selling, top-ranked brands in our category. The brand has garnered national press recognition as a cult-favorite in Bon Appetit, Forbes, Refinery29, Healthline, Men’s Health, Food & Wine, and more.

Honey Mama’s is beloved for its one-of-a-kind texture, often compared to brownie batter, chocolate truffles, or fudge — the real treat is discovering each bar is made from only a limited number of nutrient-rich whole food ingredients. Our mission is to further the food-as-medicine movement by giving you a uniquely memorable indulgent experience that contributes simultaneously to health and vitality.

About the Role

The Sales Operations Manager is responsible for the management and improvement of systems, processes, reporting, and analytical insights necessary to drive growth and operational excellence. This role is responsible for sales forecasting, distributor and retailer analytics, trade spend management, reporting, sales planning, and cross-functional coordination across Sales, Marketing, Finance, Supply Chain, and Operations.

The ideal candidate combines strong analytical capabilities with exceptional organizational skills and a passion for improving processes. They thrive in a fast-paced, entrepreneurial environment and enjoy turning complex data into actionable business insights.

Key Responsibilities

Sales Analytics & Reporting

• Develop, maintain, and distribute regular sales reporting, and performance scorecards.
• Analyze sales trends, distribution gains, velocities, promotional effectiveness, and customer performance.
• Track and report key sales KPIs, providing actionable recommendations to drive growth.
• Partner with Sales leadership to identify opportunities, risks, and emerging market trends.
• Leverage SPINS, retailer POS portals, syndicated data, and distributor reporting platforms to support fact-based decision making.
• Prepare business reviews, sales presentations, and executive reporting materials.

Forecasting & Demand Planning

• Own the commercial forecasting process in partnership with Sales, Supply Chain, and Operations.
• Consolidate customer forecasts, promotional plans, and distribution assumptions into accurate demand forecasts.
• Monitor forecast accuracy and identify opportunities for continuous improvement.
• Partner with Supply Chain and Operations teams to mitigate inventory risks and support service level goals.
• Communicate demand changes and customer opportunities that may impact production planning.

Trade Spend & Promotional Management

• Support the planning, tracking, and analysis of trade promotions and customer investments.
• Monitor promotional performance and ROI across retail and distributor partners.
• Partner with Finance and Sales leadership to ensure promotional spending aligns with budget expectations.
• Track deductions, accruals, and customer investments to ensure accuracy and accountability.
• Develop reporting and insights that improve trade spend effectiveness.

Distributor & Customer Operations

• Support distributor management through reporting, inventory analysis, item setup coordination, and performance tracking.
• Monitor distributor inventory levels, service metrics, and product movement.
• Coordinate new item launches, customer onboarding, and product setup processes.
• Assist with troubleshooting customer and distributor operational issues.
• Ensure accurate maintenance of customer, distributor, and product information across systems.

Sales Planning & Process Improvement

• Drive sales planning processes, including annual planning, quarterly business reviews, and budget support.
• Identify opportunities to streamline workflows, improve reporting, and enhance sales effectiveness.
• Develop and maintain sales tools, templates, and standard operating procedures.
• Support CRM management, pipeline tracking, and sales process optimization.
• Lead special projects and process improvement initiatives that support commercial growth.

Cross-Functional Collaboration

• Serve as a key liaison between Sales, Marketing, Finance, Operations, Supply Chain, and Customer Service teams.
• Support new product launches by coordinating sales materials, forecasts, item setup, and launch readiness activities.
• Partner with Marketing to evaluate promotional effectiveness and customer activation programs.
• Provide data-driven insights that support strategic decision-making across the organization.
• Contribute positively to company culture and support team initiatives as needed.

Qualifications

Required Experience

• Bachelor’s degree in business, Finance, Economics, Supply Chain, Marketing, or a related field.
• Minimum of 4–6 years of experience in Sales Operations, Revenue Management, Commercial Finance, Customer Strategy, Demand Planning, or a related analytical role within Consumer-Packaged Goods (CPG).
• Experience supporting retail, distributor, and broker networks within the food and beverage industry preferred.
• Strong understanding of sales planning, forecasting, trade promotions, and distributor operations.
• Experience working with cross-functional teams in a high-growth environment.

Skills & Competencies

• Advanced analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong proficiency in Microsoft Excel, including pivot tables, lookups, and financial modeling.
• Experience with SPINS, syndicated data platforms, retailer POS systems, and distributor reporting tools.
• Excellent project management, organizational, and prioritization skills.
• Strong communication and presentation skills.
• Ability to manage multiple priorities while maintaining a high level of accuracy and attention to detail.