Data & CRM Manager

Role Overview

The Data & CRM Manager will lead Explore’s CRM and customer data strategy, managing the global customer database and championing new ideas to improve the customer experience and commercial performance.

What You Will Do

The role involves leading the planning, delivery, and performance of email marketing, managing and developing the Data & CRM Executive, and growing the customer database through effective data capture and segmentation.

Why It Might Be a Fit

The ideal candidate will be curious, commercially minded, and customer-focused, with practical experience managing and delivering CRM programmes and a solid understanding of the customer lifecycle and GDPR.

Requirements

• Practical experience managing and delivering CRM programmes
• Experience working with Microsoft Dynamics CRM platform and personalisation tools
• A solid understanding of the customer lifecycle, segmentation, personalisation, and automated journeys
• In-depth knowledge of GDPR, data protection legislation, and responsible data management
• Strong analytical skills, with the ability to spot patterns, anomalies, and opportunities in complex data
• A commercially driven and results-focused approach, balanced with a strong customer mindset
• Confident, clear communication skills and the ability to build effective collaboration across teams
• Experience managing people and suppliers
• Strong organisation and prioritisation skills, with the ability to manage several workstreams at once
• A proactive, enthusiastic approach, excellent attention to detail, and the confidence to suggest improvements

Benefits

• Free parking
• Flexible working patterns
• Extensive benefits
• B Corp certified
• Feefo Platinum Service Award holder