Channel Marketing Manager – General Trade

The Channel Marketing Manager is responsible for driving channel-specific marketing strategies to accelerate sales growth, strengthen in-store execution, and enhance retailer engagement across the general trade channel.

Requirements

• Analyze channel and territory performance using sales data, market insights, and shopper behavior
• Develop targeted strategies and turnaround plans for underperforming territories
• Design and implement in-store activation programs to drive visibility and conversion
• Manage budgets, forecast volumes, and track ROI of programs and initiatives
• Identify growth levers and execution gaps across priority areas
• Develop sell-in decks, initiative playbooks, and sales enablement materials
• Act as the key interface between Marketing, Sales, and Commercial teams