Role Overview
As Principal, Marketing Measurement, you’ll lead the evolution of how HubSpot measures and optimizes its marketing measurement and investments.
What You Will Do
You’ll own and evolve the marketing measurement framework across organic, paid, owned, Brand, LLM/AEO, media/creators, and earned channels — establishing a single, consistent view of how marketing investment drives revenue.
Why It Might Be a Fit
This is a high-visibility role for someone who combines deep measurement expertise with the strategic instincts to connect analytical rigor to the decisions that matter most.
Requirements
- 10+ years in marketing analytics or marketing data science
- Deep understanding of Marketing strategy and how it’s developed and executed
- Deep expertise in Marketing Mix Modeling and incrementality testing
- Experience building predictive LTV models and multi-horizon revenue forecasting
- Experience building or implementing multi-touch attribution models
- Track record of building a trusted Finance partnership
- Strong technical fluency
- Excellent executive communication skills
Benefits
- Cash compensation
- On-target commission
- Annual bonus targets
- Equity plan (RSUs)
- Overtime pay
- Dental insurance
- Vision insurance
- Health insurance
- Paid holidays
- Vacation time
- Flexible work arrangements
To apply for this job please visit www.hubspot.com.
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