Senior AEO Growth Marketer

Our mission at HubSpot is to help millions of organizations grow better. As a Senior AEO Growth Marketer, you’ll own the post-launch go-to-market strategy and growth motion for HubSpot AEO, combining answer engine optimization strategy, experimentation, and cross-functional execution to turn insights into scalable growth strategies.

Requirements

• Own the post-launch GTM strategy and growth motion for HubSpot AEO
• Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
• Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
• Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
• Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
• Build reporting frameworks that connect AEO visibility to demand outcomes.
• Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
• Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.

Benefits

• Annual bonus targets under HubSpot’s bonus plan for eligible roles
• Eligibility to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Overtime pay