Director of Performance Marketing – Growth & Paid media

Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. The Director of Performance Marketing owns paid acquisition, CRO, and retention strategy across Rejuvacare and the broader Hyprwork portfolio. This is a hands-on leadership role for someone who genuinely understands direct response and has the instinct to act ahead of problems.

Requirements

• 6-9 years in performance marketing with significant time in direct response environments.
• Managed or contributed to budgets at eight-figure scale.
• Strong Meta knowledge covering campaign architecture, creative strategy, audience systems, and platform volatility.
• Native advertising depth across Taboola, Outbrain, MGID, Revcontent, or equivalent;
• Strong Google expertise across Search, Shopping, PMax, YouTube, and Demand Gen.
• Solid understanding of direct response principles and creative strategy;
• Can sit next to a media buyer and solve a broken campaign.
• Thinks in contribution margin, CAC payback periods, cohort behavior, and subscription mechanics.
• Fluent in CPA, LTV, Churn, MER, AOV, and CVR, and knows how to use them together to build diagnostic frameworks, not just dashboards.
• Builder Mentality
• Direct, data-driven, and willing to push back when something does not make sense.

Benefits

• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus