Marketing Manager

Role Overview

The Product Marketing Manager owns the marketing strategy and positioning for a defined portfolio of EIM partner university and academic programs. This role is responsible for ensuring each program is clearly positioned, launch-ready, and supported throughout its lifecycle with consistent messaging, enablement, and performance insights.

What You Will Do

The Product Marketing Manager will own product positioning, value propositions, and differentiation for assigned academic programs, develop and maintain product messaging frameworks, and ensure positioning reflects program strengths, institutional priorities, and market demand.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in product marketing, program marketing, or strategic marketing roles, experience supporting go-to-market strategy and product launches, and strong ability to translate complex offerings into clear, compelling positioning.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
• 5+ years of experience in product marketing, program marketing, or strategic marketing roles
• Experience supporting go-to-market strategy and product launches
• Strong ability to translate complex offerings into clear, compelling positioning
• Excellent written and verbal communication skills
• Strong cross-functional collaboration and stakeholder management skills
• Data-informed decision maker with experience leveraging performance insights
• Comfort operating in a matrixed, fast-paced environment
• Experience in higher education, healthcare education, or regulated environments preferred