Role Overview
The Marketing Manager is responsible for aligning the brand’s strategic direction, developing long-term and short-term marketing plans, and executing them for designated geography. The role involves market share, brand equity, agency management, and financial performance of the brand.
What You Will Do
The Marketing Manager will be responsible for generating long-term customer/consumer demand and salience for categories, groups of products/brands, developing marketing strategies, generating marketing campaigns, determining marketing/consumer research objectives, and working with R&D for formulating new products.
Why It Might Be a Fit
The ideal candidate will have 6-14 years of relevant experience in assigned categories and products, experience in assigned geographies, strong analytical skills, willingness to take initiative, and capability to think for long-term benefit of the brand.
Requirements
- 6 – 14 yrs. of relevant experience in assigned categories and products
- Experience in assigned geographies
- Strong analytical skills
- Willing to take initiative
- Capability to think for long term benefit of the brand
- Strong communication and interpersonal skills
To apply for this job please visit jobs.iffco.com.
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