Growth Marketing Specialist- EU

Remote Full TimeUnited States (Remote)iHerb, LLC

We are looking for a Growth Marketing Specialist to support the execution, optimization, and operational management of paid media campaigns across key EU markets.

Requirements

  • Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
  • Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
  • Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
  • Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
  • Ability to analyze campaign performance and identify practical optimization opportunities.
  • Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
  • Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
  • Experience supporting creative testing and translating performance results into clear creative learnings.
  • Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.
  • Comfortable working with spreadsheets, dashboards, reporting tools, and campaign management platforms.
  • Organized, analytical, detail-oriented, and comfortable working across multiple markets, channels, campaigns, and stakeholders.
  • Professional fluency or native-level fluency in English required.
  • Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred.
  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
  • Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms preferred.
  • Experience with ecommerce marketing operations platforms & tools preferred.

Benefits

  • Medical, dental, vision, and basic life insurance programs
  • 401(k) plan
  • Time Off and Paid Sick Leave
  • Paid holidays
  • Restrict Stock Units
  • Annual bonuses

To apply for this job please visit job-boards.greenhouse.io.


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