Marketing Manager: SOONS-Affiliated Outdoor Fashion & Lifestyle

Role Overview

iKamper USA is seeking an experienced bilingual Marketing Manager to lead the U.S. market development, brand building, and integrated marketing of new outdoor fashion, apparel, accessories, and other lifestyle products offered under SOONS-affiliated brands.

What You Will Do

The Marketing Manager will help establish these brands and product categories in the U.S. market while maintaining clear and appropriate brand positioning, and will lead integrated campaigns across paid, owned, earned, and experiential channels.

Why It Might Be a Fit

The ideal candidate combines fashion/lifestyle brand sensibility with hands-on integrated marketing execution and strong commercial accountability, and must be able to communicate business, marketing, product, and creative concepts effectively with both SOONS-affiliated brand stakeholders and relevant teams in Korea and U.S. stakeholders.

Requirements

• Professional fluency in both Korean and English, written and spoken
• Bachelor’s degree in Marketing, Communications, Fashion Marketing, Business, or a related field, or equivalent professional experience
• 3-5 years of progressive marketing experience, preferably in outdoor apparel, fashion, lifestyle, premium consumer products, sporting goods, or a closely related category
• Demonstrated experience launching or growing consumer products or collections through integrated marketing campaigns with measurable results
• Strong understanding of brand strategy, consumer positioning, audience segmentation, fashion/lifestyle storytelling, content strategy, social media, digital marketing, PR, creators/influencers, partnerships, and experiential marketing
• Ability to translate global brand direction into U.S.-market execution with cultural judgment, strong written communication, and attention to nuance
• Experience managing agencies, freelancers, creators, photographers/videographers, stylists, or other external marketing partners

Benefits

• Competitive salary based on experience
• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and company holidays
• Employee discount on iKamper products