Role Overview
The Group Marketing Manager will lead the marketing strategy, development, and performance of two flagship brands, Bultex and Mérinos. The role involves analyzing market trends, defining marketing strategies, and managing a team of product managers.
What You Will Do
The Group Marketing Manager will analyze commercial performance, pilot profitability, and adjust marketing plans. They will also accompany the Commercial Department and sales teams in valorizing products and deploying commercial operations.
Why It Might Be a Fit
The ideal candidate has experience in a similar function or is a senior product manager who has already managed teams. They should have a higher education in marketing (Bac +5) and master the different dimensions of marketing, including brand strategy, positioning, storytelling, product development, performance analysis, and budget management.
Requirements
- Higher education in marketing (Bac +5)
- Experience in a similar function or senior product manager
- Master of different dimensions of marketing
- Personal experience in leading product development projects
- Knowledge of products and ability to value their specificities
- Ability to accompany team members, federate around projects, and work closely with commercial, development, and communication teams
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