Executive Director, Growth Marketing

Role Overview

Instructional Empowerment is seeking an Executive Director to lead the strategy, execution, and continuous improvement of product marketing, digital marketing, and demand generation efforts.

What You Will Do

The Executive Director will own product and digital marketing strategy, develop positioning and messaging, lead digital marketing strategy, and design and oversee multi-channel campaign strategy.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility.

Requirements

• 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles
• At least 10 years of experience selling into and/or marketing to K-12 school districts
• Deep familiarity with the K-12 school improvement and turnaround space
• Demonstrated experience with SEO, AEO, and GEO strategy
• Proven experience building messaging and positioning that resonates with education sector buyers leading to sales
• Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems
• Proven experience building Buyer Journeys across multiple business units or product lines
• Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales
• People leadership experience, with a track record of developing high-performing teams

Benefits

• Competitive base salary
• Performance-based incentive opportunity
• Comprehensive health benefits
• Paid time off
• Retirement benefits
• Professional Development