VP, Lifecycle Marketing and Loyalty

Role Overview

Join IPSY as a VP, Lifecycle Marketing and Member Engagement to own the strategy for member engagement from first touch through long-term retention. This role owns the measurement framework, team, and operating model for personalized member engagement.

What You Will Do

Define the member engagement strategy, own the member segmentation framework, and set the vision for IPSY’s loyalty program. Measure and report on CRM’s contribution to the business, and build a team and grow a culture that tests, measures, and learns from results.

Why It Might Be a Fit

The right person is a strategist and leader who knows MarTech well and can serve as a coach and player. You’ve built measurement programs that proved CRM’s contribution to the business and earned credibility for CRM teams in companies where the channel was undervalued.

Requirements

• 15+ years in lifecycle, CRM, or engagement marketing
• Experience in subscription, paid membership, or DTC ecommerce
• Track record of building measurement frameworks that proved CRM’s value to the business
• Experience earning credibility for CRM in companies where the channel was undervalued or under-measured
• Strong grasp of MarTech architecture
• Experience building and scaling lifecycle marketing teams
• Significant loyalty program experience

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs