Role Overview
The Demand Generation and Campaign Manager will design and implement comprehensive demand generation and marketing campaigns for IQVIA Commercial Solutions, bringing a data-driven and innovative approach to the role.
What You Will Do
Develop and execute global multichannel campaigns, oversee ad copy creation, and lead A/B testing strategies to optimize campaigns and hit company performance goals.
Why It Might Be a Fit
The ideal candidate will have strong English written and verbal communication skills, experience in developing multichannel marketing campaigns, and a deep knowledge of B2B marketing channels relevant to Commercial life sciences decision-makers and influencers.
Requirements
- Bachelor’s degree in marketing, advertising, communications, business, or similar subject
- Strong English written and verbal communication skills
- Demonstrated experience in developing multichannel marketing campaigns that drove strong business results
- Deep knowledge of B2B marketing channels relevant to Commercial life sciences decision-makers and influencers
- Strong digital marketing experience, including tracking and reporting on ROI
- Excellent interpersonal skills and demonstrated ability to build cross-functional relationships
- Proactive nature, strong organizational and project management skills and the ability to manage multiple concurrent priorities
- Life sciences, healthcare and/or technology industry experience strongly preferred
To apply for this job please visit iqvia.wd1.myworkdayjobs.com.
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