Paid Digital Marketing Manager

Role Overview

This role sits at the center of a global digital demand generation engine, driving measurable pipeline impact across paid search, paid social, display, and retargeting channels. You will own the execution and optimization of multi-channel paid media programs that directly influence lead generation and revenue outcomes.

What You Will Do

Manage daily execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn, display, and programmatic retargeting. Optimize budget allocation and bidding strategies to improve CPL, ROAS, and overall pipeline impact.

Why It Might Be a Fit

The ideal candidate brings hands-on paid media expertise within a B2B SaaS or technology environment, along with strong analytical and cross-functional collaboration skills.

Requirements

• 3+ years of experience in paid digital marketing, managing multi-channel performance campaigns
• Strong expertise in Google Ads and LinkedIn Campaign Manager, with additional experience in Microsoft Ads
• Experience supporting both paid and organic social media strategies in a B2B context
• Solid analytical skills with experience interpreting performance data, attribution models, and funnel metrics
• Familiarity with HubSpot, Salesforce, GA4, and UTM tracking best practices
• Understanding of AI-driven changes in search behaviour, including AEO, GEO, and zero-click search trends
• Ability to manage multiple campaigns in a fast-paced, globally distributed team environment
• Experience in enterprise SaaS, GRC, compliance, or risk domains is an asset
• Strong communication skills in English, both written and spoken, with a proactive and structured working style

Benefits

• Competitive annual compensation aligned with experience and market benchmarks
• Fully remote work across Canada with global team collaboration
• Opportunity to work on high-impact, pipeline-driven digital marketing programs
• Exposure to advanced AI-driven marketing practices and evolving digital acquisition strategies
• Collaborative, cross-functional environment with teams across multiple regions
• Professional growth opportunities in a fast-evolving SaaS and enterprise software space
• Inclusive and flexible work culture focused on ownership, transparency, and continuous improvement