Performance Marketing Manager

Role Overview

This role is focused on building and scaling performance-driven acquisition strategies across both B2B web products and a newly launched mobile app designed for season ticket holders. The environment is highly data-driven, where every decision is expected to be grounded in measurable outcomes such as CAC, ROAS, retention, and LTV.

What You Will Do

You will operate as a true owner of paid growth, managing budgets, launching and optimizing campaigns, and building the tracking infrastructure that connects spend to revenue. You’ll work across Google, Meta, Apple Search Ads, and emerging channels, with the freedom to test, iterate, and scale what works.

Why It Might Be a Fit

This is a hands-on role for someone who thrives in execution, experimentation, and accountability for real business impact. The team values clarity, speed, and a strong point of view backed by data.

Requirements

• 4–7 years of hands-on performance marketing experience with direct in-platform campaign management (not agency-led execution)
• Proven success scaling mobile apps using Apple Search Ads, Google UAC, Meta Ads, and ASO strategies
• Strong B2B paid acquisition experience focused on pipeline quality, CAC, and LTV over volume-based metrics
• Full ownership experience of paid media budgets, including allocation, optimization, and executive reporting
• Strong experimentation mindset with proven A/B testing experience across creative, audience, and landing pages
• Experience identifying, launching, and scaling new acquisition channels from scratch
• Strong technical knowledge of tracking and attribution tools (GA4, pixels, SDKs, UTMs, HubSpot or similar CRM systems)
• Revenue-first mindset with a focus on business impact over vanity metrics

Benefits

• Competitive compensation package aligned with experience and impact
• Remote-friendly work environment
• Opportunity to shape and scale both web and mobile growth strategies from the ground up
• High ownership role with direct budget control and measurable business impact
• Exposure to a fast-growing, data-driven product ecosystem in the live events space
• Autonomy to test new channels, tools, and growth strategies
• Collaborative, high-performance culture focused on experimentation and execution speed
• Career growth opportunities in a scaling organization