Senior Brand Manager – DTC

Role Overview

This is a high-ownership commercial leadership role responsible for driving the performance of two fast-growing direct-to-consumer brands within a large-scale e-commerce ecosystem. You will own the end-to-end brand experience, including merchandising strategy, growth initiatives, pricing architecture, and profitability performance.

What You Will Do

Own the full commercial performance of two DTC growth brands, define and execute merchandising and assortment strategies, lead brand growth initiatives, design and manage experimentation roadmaps, and oversee brand calendars.

Why It Might Be a Fit

This position is ideal for a commercially minded e-commerce operator who thrives in experimentation, cross-functional collaboration, and high-impact decision-making.

Requirements

• 5+ years of experience in e-commerce, DTC brand management, merchandising, or growth-focused roles with increasing commercial responsibility
• Proven track record of driving measurable business outcomes such as revenue growth, margin improvement, conversion, and AOV expansion
• Strong understanding of modern e-commerce ecosystems, including paid acquisition, lifecycle marketing, merchandising, and post-purchase experience
• Experience designing, executing, and interpreting A/B tests and experimentation frameworks
• Ability to operate in complex, cross-functional environments spanning supply chain, product, marketing, and operations
• Strong analytical mindset with the ability to translate data into clear business decisions and trade-offs
• Excellent communication skills with confidence presenting to senior stakeholders and influencing without authority
• Bias toward action, experimentation, and continuous optimization in fast-moving environments

Benefits

• Competitive base salary ranging from $110,000 to $140,000
• Health, dental, and vision insurance coverage
• HSA contributions and 401(k) with company match
• Flexible PTO (“take what you need” policy)
• Wellness benefits and employee support programs
• Free product benefit and exclusive employee/friends & family discounts
• Remote-first working model with flexibility across approved locations
• Performance-based bonus eligibility depending on role and company performance