Marketing Operations Lead

Role Overview

The Marketing Operations Lead will own and optimize the systems, processes, and integrations that power the inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.

What You Will Do

The ideal candidate will work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions.

Why It Might Be a Fit

The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.

Requirements

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end

Benefits

• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
• Participation in the company’s annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments